Alex "Hitch" Hitchens (Will Smith) is a legendary and deliberately anonymous New York dating expert who has helped countless men get the woman of their dreams.
As he prepares his latest charge Albert (Kevin James), a submissive accountant who is smitten with the alluring celebrity Allegra Cole (Amber Valletta), Hitch finally meets his match in the form of the beautiful and cunning tabloid journalist Sara Melas (Eva Mendes), who has been stalking Allegra at every turn.
A professional bachelor, Hitch suddenly falls hopelessly in love with Sara, unaware that her biggest scoop could easily be exposing Manhattan's most famous "special counsel"...
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